The holiday season comes every year, yet it still seems to sneak up on us. As a real estate professional, you’ll benefit even more from preparing your business.
Don’t Celebrate Too Early
Fresh off the heels of daylight savings time and with Christmas decorations already on display, it’s easy to begin to wind things down for the year. Take real estate coach Travis Robertson’s observation on resisting the urge to slow down.
“Nothing sounds more appealing than resting by the fireplace with a blanket, book, and nice glass of wine. However, as nice as that sounds, don’t let off the gas pedal just yet. Make the calls. Send the emails. Get in touch with some of those old leads or past clients. Whatever you can do to start generating more business right now towards the end of the season is important not just for this year but it’s also important for the beginning part of next year.”
Make short term goals that will keep you engaged in your business despite the distractions that the holidays can bring.
Prepare For Others To Slow Down
Anticipate the holiday halt. Recognizing that the industry will slow down is the first step in planning for it. Know that you will need to be far more intentional about your lead generation in these months to compensate for the pace that the holidays bring.
You’ll want to give similar forethought with your vendors as well. Anticipating that they may be on vacation, and working around that, will allow you to ensure your clients still get timely service despite the off times.
Lastly, as others slow down and have holiday parties, it can be a great time to network with industry alliances you haven’t been able to catch up with in a while. Realtor Gail Robinson in Fairfield County, Connecticut blogged, “Without fail someone at the party or event will ask me how the real estate market is going, so I’m already working on my year-end statistics and analyzing them against last year’s statistics.”
Plan For Next Year
You don’t have to wait until January 1 to start making goals for the year. The end of the year is a great time to re-evaluate your budget, clean up your contact database, and give your business an overall check up.
Take advantage of that time away from the hustle and bustle to plan and optimize your business.
