You know that having a digital presence is a necessity for succeeding as a real estate agent. The problem is that everyone else knows it, too, so the digital space for realtors is saturated. This makes it difficult to stand out in the crowd. Difficult, but not impossible.
Here are some tips to help you build an online presence that brings in new business.
Create an Unforgettable Website
Everybody has a website. So, to differentiate yours from theirs, you need to create one that makes an impression. The key is to market yourself as an individual and infuse your personality into your website. What does that mean?
Start by choosing a design or template that expresses who you are as a real estate agent as well as showcases the homes. Then write copy that is engaging and unique to your personality. Start a blog that gives visitors insightful information about real estate and answer some of their most burning questions. By doing these things, your website will be memorable to visitors who may become your next clients.
Build a Social Media Presence
It is nearly impossible to have a noteworthy online presence without social media profiles on the most relevant platforms, such as Facebook, LinkedIn, Twitter, and Instagram. The personal touch is what matters most to potential real estate clients. So, when building your social media profiles, be sure to include images of more than just real estate. Post pictures of happy families who just closed on a new home or fun pictures from inside your everyday life as a realtor.
The biggest priority with social media is that you are active on any accounts you create. You can really make a memorable impression through social media if you dedicate the time and energy to creating engaging profiles.
Consistently Engage with Potential Clients Online
Your clients are online and, more likely than not, they are going to engage with you through digital channels such as blogs, emails, and social media. To make yourself stand out from the crowd, respond in a timely manner to anyone who reaches out to you and engage them in conversation. This makes you appear accessible and potential clients learn to trust that you are available and knowledgeable.
You might also consider setting up a live chat option on your website. Again, more and more customers are using digital tools to communicate. A live chat option is a great real-time conversation tool that facilitates the ability to communicate with potential clients when they are engaging with your website.
Give Something Valuable Away for Free
People love giveaways. One way to make an impression online is to give away something that potential clients perceive as valuable. Sweepstakes and friendly competitions on social media and websites are great ideas for engaging with potential clients while offering them something that will make them remember you.
The giveaway doesn’t have to be fancy or pricey. It can be something as simple as an e-book or document that contains helpful information, such as tips for a smooth home-buying experience or how to decorate a home for an open house. Or maybe it’s a checklist for things to do when moving. What matters most is using the giveaway as an opportunity to generate leads by making a lasting impression.
The bottom line is that it isn’t enough to just create the bare minimum in an online presence. To stand out, you have to go the extra mile. By doing these few things, you will make a lasting impression on potential clients scouring the internet for the perfect realtor.
