Blog

  As real estate lawyers, we’ve heard plenty of stories regarding issues agents face when trying to sell homes. These stories range from the ordinary to the not-so-ordinary, but by far the strangest challenge we’ve ever heard is trying to sell a house that’s reputed to be haunted. It’s hard to tell prospective buyers thatRead more

  The art of writing captivating listings is one of the most important skills for Realtors to have. You need the best listing description possible—something that is going to grab the attention of buyers and buyers’ agents alike. However, differentiating your listings can be a bit tougher than you think, so here are our bestRead more

  Real estate continues to drive our economy forward, which means more buyers, sellers and investors looking for the right opportunities. Unfortunately, this also means more real estate professionals competing in the ever-competitive housing market. While direct advertising may appear to be the most efficient method of reaching potential clients, the truth is that wordRead more

  Millennials have become the most dominant generation in the economy. Their unique characteristics and consumer habits have long served as a source of confusion and frustration for marketers. However, they are also a powerful market to unlock because of their brand loyalty and interconnectedness. Marketing to millennial home buyers can either make or breakRead more

  The real estate market’s slight decline over the last decade has made the latest rise in sales that much more compelling, exciting and hard to let go of. Make sure to utilize this time to further your marketing efforts and subsequently your future sales. Median sales prices have been on the rise and althoughRead more

A home’s energy efficiency is incredibly important to homeowners, especially with Louisiana’s hot weather.  Unfortunately, many buyers don’t learn of efficiency issues until it’s already too late. While this information is beneficial to the buyer, it can also provide an additional selling point for sellers. However, prospects don’t want to be merely told if theRead more

Do you have a listing with a pool? Well, you better be ready to answer some questions about it. The demand for pools has seen a slight decrease over recent years, which means you need to be even more prepared to answer any and all questions prospective buyers may have. It is now more importantRead more

As a Realtor, you’re constantly showing listings to prospective buyers—sometimes at less-than-favorable hours of the day. While most of your time showing homes to clients is uneventful, it’s best to be cautious when dealing with strangers. The good news is that technology has adapted to help keep real estate agents like you safer during work.TakeRead more

Summer is historically one of the hottest periods for real estate transactions, so you need to be ready to take full advantage of this busy season. However, this workload can often be a grueling, challenging time on many levels for agents. For example, there’s the figurative “heat”— competition for clients is known to heat upRead more

The month of May is Realtor Advocacy Month! So we’re turning our attention to ways that we can make sure the laws of the land protect our industry. Below are four ways to get a pulse on what our current political leadership is doing, and organizations that welcome your voice through membership. The Louisiana Homeowners ResourceRead more