Super Bowl Sunday isn’t too far off, but many real estate agents are more excited about a different kickoff. The Super Bowl has often been seen as the calendar mark for real estate activity picking up.
Esther Lee from BoomTown notes;
“The Super Bowl marks the beginning of the Real Estate Season. That’s right folks, now that the holidays are over, the real estate season is ready to “kick-off” into gear.”
Here are a few things to consider outside of who you think is favored to win in the big event.
Sundays are Free Again
Open houses are a huge factor in driving sales activity, but the duties of an armchair quarterback means that Sunday afternoon is booked. Not anymore. More people are willing to visit open houses without football competing for attention.
Super Bowl Sunday Open Houses Might be a Hail Mary
Hosting an open house on Super Bowl Sunday may not sound like it’s worth the effort, but it could be successful if done right. Agents like Esther Lee seem to think the event brings some unique opportunities.
“A lot of people argue that not everyone is a football fan, so you will still have a good number of people looking to see a home. Or even if they are football fans, may not care to watch the game if their team isn’t playing. On top of that, the Super Bowl doesn’t start until 6pm EST (with official kick-off scheduled at 6:25pm EST), giving you plenty of time to host an early open house before people start gathering at their Super Bowl-watching locations. The Super Bowl is a perfect excuse to host a one-of-a-kind Super Bowl-themed open house.”
Here are few advantages you may want to consider if you are on the fence.
- Your walk-ins will most likely be very serious buyers.
- Less competition as not too many agents will have open houses on this day.
- There will be a lot of traffic in various neighborhoods hosting Super Bowl parties!
Open Your Home or Business
If hosting an open house isn’t on your agenda, then you might consider opening your own home or business to have a Super Bowl party. Getting real estate professionals together always accelerates business and the Super Bowl is the perfect format. Since the Saints are sitting this one out, most people won’t have a dog in the fight making conversation easy. Take note from some of these Realtor pros on how to make the most out of networking opportunities:
“Make it about getting to know your neighbors and not about you.”
– Brian Copeland
“Real estate is a service-oriented industry, and you want to connect with people in an intimate way.”
– Larry Margo
“Solve a problem for them and give yourself an excuse to contact them again. Did the person mention that she’s an avid hiker? Offer to send her the name of a great trail map you’ve used. If the person talks about wanting to buy antique furniture, offer to get them in touch with your friend who owns an antique store. People love to be in the know. You want to be a ready source, and top of mind for whoever you meet at these gatherings.”
– Diane Darling
Enjoy the game!