Blog

Planning to try to sell a house this summer? Enhance the Home’s Curb Appeal The first impression buyers have of a house is its exterior. Curb appeal is especially important in the summer as people tend to visualize themselves outside, so they will be paying close attention to the vibes the exterior of a homeRead more

  It’s always a great idea to take advantage of the downtime the winter season offers Realtors and focus on how to enhance your business. So as 2017 draws to a close and you turn your attention to all of the potential that 2018 has to offer, it is important to look back at theRead more

  The approaching holidays tend to make the winter season an especially slow one for Realtors, which can be seen as an opportunity to put extra effort into the listings you currently have. Adding seasonal touches can help make homes feel a bit more welcoming to prospective buyers; however, you need to carefully avoid crossingRead more

  Social media marketing is a cost-effective way to stay in touch with your real estate clients and leads, and it generally provides you with prompt responses from your followers. However, as a real estate professional, you may not be sure how social media marketing applies to real estate or how you can use itRead more

  Real estate is an incredibly personal industry. Because of this, it may seem as though there is little room for the use of innovative technology in your daily efforts. Technology has the potential to enhance productivity in many different ways but sometimes it can feel a bit impersonal. As much as you may wantRead more

  The bustling world of real estate is filled with fun, excitement and great connections – even though you might be incredibly busy all the time. Being a Realtor means having a can-do attitude that will lead you to do (almost) anything to make your clients happy, which can put you in some less-than-favorable situations.Read more

  The art of writing captivating listings is one of the most important skills for Realtors to have. You need the best listing description possible—something that is going to grab the attention of buyers and buyers’ agents alike. However, differentiating your listings can be a bit tougher than you think, so here are our bestRead more

  Real estate continues to drive our economy forward, which means more buyers, sellers and investors looking for the right opportunities. Unfortunately, this also means more real estate professionals competing in the ever-competitive housing market. While direct advertising may appear to be the most efficient method of reaching potential clients, the truth is that wordRead more

  Millennials have become the most dominant generation in the economy. Their unique characteristics and consumer habits have long served as a source of confusion and frustration for marketers. However, they are also a powerful market to unlock because of their brand loyalty and interconnectedness. Marketing to millennial home buyers can either make or breakRead more

  The real estate market’s slight decline over the last decade has made the latest rise in sales that much more compelling, exciting and hard to let go of. Make sure to utilize this time to further your marketing efforts and subsequently your future sales. Median sales prices have been on the rise and althoughRead more