Blog

  Millennials have become the most dominant generation in the economy. Their unique characteristics and consumer habits have long served as a source of confusion and frustration for marketers. However, they are also a powerful market to unlock because of their brand loyalty and interconnectedness. Marketing to millennial home buyers can either make or breakRead more

  The real estate market’s slight decline over the last decade has made the latest rise in sales that much more compelling, exciting and hard to let go of. Make sure to utilize this time to further your marketing efforts and subsequently your future sales. Median sales prices have been on the rise and althoughRead more

A home’s energy efficiency is incredibly important to homeowners, especially with Louisiana’s hot weather.  Unfortunately, many buyers don’t learn of efficiency issues until it’s already too late. While this information is beneficial to the buyer, it can also provide an additional selling point for sellers. However, prospects don’t want to be merely told if theRead more

Do you have a listing with a pool? Well, you better be ready to answer some questions about it. The demand for pools has seen a slight decrease over recent years, which means you need to be even more prepared to answer any and all questions prospective buyers may have. It is now more importantRead more

As a Realtor, you’re constantly showing listings to prospective buyers—sometimes at less-than-favorable hours of the day. While most of your time showing homes to clients is uneventful, it’s best to be cautious when dealing with strangers. The good news is that technology has adapted to help keep real estate agents like you safer during work.TakeRead more

Summer is historically one of the hottest periods for real estate transactions, so you need to be ready to take full advantage of this busy season. However, this workload can often be a grueling, challenging time on many levels for agents. For example, there’s the figurative “heat”— competition for clients is known to heat upRead more

The month of May is Realtor Advocacy Month! So we’re turning our attention to ways that we can make sure the laws of the land protect our industry. Below are four ways to get a pulse on what our current political leadership is doing, and organizations that welcome your voice through membership. The Louisiana Homeowners ResourceRead more

No matter if you are a single agent or  part of a team, creating a strong referral program can have a big impact on your business. Here are some key things to consider when trying to build a stream of referrals you can count on. Stay Top of Mind. One of the strategies for referralsRead more

Testimonials Offer Credibility One of the main reasons to gather testimonials is to show prospective clients credibility. When they see that you’ve worked for other people to the point that they were able to say something good about you, it will establish instant trust. Testimonials Tell Your Story Sometimes your clients can explain the valueRead more

One of the many questions that I get in connection with a real estate transaction is “what does it mean to sell or buy a property in ‘as-is’ condition?”  At first blush, this seems like a fairly simple question.  However, there are certain nuances that the public should understand regarding this concept. In order to fullyRead more