Blog

  Millennials have become the most dominant generation in the economy. Their unique characteristics and consumer habits have long served as a source of confusion and frustration for marketers. However, they are also a powerful market to unlock because of their brand loyalty and interconnectedness. Marketing to millennial home buyers can either make or breakRead more

  The real estate market’s slight decline over the last decade has made the latest rise in sales that much more compelling, exciting and hard to let go of. Make sure to utilize this time to further your marketing efforts and subsequently your future sales. Median sales prices have been on the rise and althoughRead more

A home’s energy efficiency is incredibly important to homeowners, especially with Louisiana’s hot weather.  Unfortunately, many buyers don’t learn of efficiency issues until it’s already too late. While this information is beneficial to the buyer, it can also provide an additional selling point for sellers. However, prospects don’t want to be merely told if theRead more

Do you have a listing with a pool? Well, you better be ready to answer some questions about it. The demand for pools has seen a slight decrease over recent years, which means you need to be even more prepared to answer any and all questions prospective buyers may have. It is now more importantRead more

As a Realtor, you’re constantly showing listings to prospective buyers—sometimes at less-than-favorable hours of the day. While most of your time showing homes to clients is uneventful, it’s best to be cautious when dealing with strangers. The good news is that technology has adapted to help keep real estate agents like you safer during work.TakeRead more

Summer is historically one of the hottest periods for real estate transactions, so you need to be ready to take full advantage of this busy season. However, this workload can often be a grueling, challenging time on many levels for agents. For example, there’s the figurative “heat”— competition for clients is known to heat upRead more

One of the many questions that I get in connection with a real estate transaction is “what does it mean to sell or buy a property in ‘as-is’ condition?”  At first blush, this seems like a fairly simple question.  However, there are certain nuances that the public should understand regarding this concept. In order to fullyRead more

Now that spring has sprung, home buyers will be less forgiving when it comes to the exterior appearance of your home for sale. We’ve put together some simple things that homeowners can do to keep prospective buyers from just passing by. Look with a critical eye Homeowners should start by looking at their property withRead more

It’s that time of year when everyone turns their eyes toward making changes and goals for the new year. But making goals is only part of the story and it can still leave your impact for the new year a little short sided. Try making goals that change habits and produce results versus simply stating theRead more

We’ve put together a digest of some predictions for Real Estate in 2017. As we spend the next few weeks winding down 2016 and preparing for 2017, this was information we didn’t want you to miss. 1. Marketwatch Key Points You can learn to use a drone in 30 minutes, and you might want to. MillennialsRead more